Australian Surf Tours

Project Description

Australian Surf Tours is the leading surf tours and surf camp operator in Australia. They deliver programs and experiences to over 20,000 young overseas travellers every year.

Australian Surf Tours approached Elegant Web Designs in 2016. They wanted a new look and feel to their website that would set them aside from their competition, and present their surf tours and surf camps in a manner that appeals to their target demographic and their growing overseas audience.

Competition in this particular market is strong online, with every activity provider in Australia trying to reach young travellers and backpackers arriving into the country. This new website design needed to be visually attractive; easy to navigate; and the call to actions needed to be simple and easy to find for any given product.
There was also the requirement to be able to present the website in multiple languages, and ensure potential leads could communicate with Australian Surf Tours quickly and easily at any time.

The website design commenced in August 2016 and the site launched in November 2016.
Features included:

• Language Switcher
• Live Chat
• Blog Functionality
• Online Bookings via Credit Card & PayPal
• Connection to Tour & Travel Agents
• Over 100 pages of unique content
• Social Media connection & Integration

The site now exceeds the required traffic volume of Australian Surf Tours, and lists in the top 3 search results for their required keywords. Customers can communicate live with AST from all over the world, and the website has been translated into French, with other languages launching soon.